The term On Page Optimization refers to just that: optimization that is done directly on a specific webpage to achieve better search engine rankings. This could mean on the visible parts of the page (what the viewer or customer can see) or in the code or invisible parts of the page. This is all done directly on the .html ‘file or ‘page’ which is the reason for the name On Page Optimization. Conversely, Off Page Optimization refers to the Optimization of a page by techniques and measures that are not implemented directly on the .html “page” or file. Detailed information about this approach to gaining better search engine rankings can be found on our other pages.

The web page needs to have as many keywords as you want to use so the search engine can read them and then bring up that page in the search engines it also look's at the content for that page and reads the page to find the keywords that you have used. And by doing this you are creating on page optimisation for your website these are very important when creating your search engine marketing plan for your website.